After an intensive campaign with affiliate & search marketing, our great client Securia has found that the web is an excellent marketing channel. We have experimented with landing pages and multi-variate testing, and found interesting differences in user behavior depending on color and disposition of boxes.
Among other things, we found that in this case, more steps in the process was actually better than less steps.
We have been given extended and expanded tasks, and move forward at great speed to take these lessons learned to other products and other countries.
