This is of course right up our alley and after sketching up three different design examples Avascent decided on one and we could move on to design and strucure all the different page types within their new sites. 

In the design phase we looked first at the competition for Avascent and what they where doing. We came to the conclusion that all the competitor sites looked the same and had an old look & feel. With that fresh in mind we set off and started to look at modern pages for inspiration. One really good site for inspiration I normally go to is Web Creme among others, but if I would single out one of the best, they keep on delivering high quality.

After our search for some inspiration we started to sketch up the different design examples and they where all much more modern and 2.0-ish then the competition we looked at. We showed Avascent the sketches with the idea that it’s better to be the leader then just to follow the rest, even in B2B sites. Pretty common sense, I know but in the world of B2B that fact seems to have been forgotten sometimes. 

Visit Avascent Group at: http://www.avascent.com

Today we launched Itamae’s two restaurant pages. The brief was to keep it very simple and easy HTML so they could update it in house. We discussed a lot what the customer wants and we came to the conclusion that people want three things from a restaurant page.

1) What can I eat and how much does it cost

2) How do I get to the restaurant?

3) When are you open?

With this in mind and to keep it simple we created two very simple pages that filled that need.

If you are in Stockholm and the cravings for sushi is getting absurd you have to try out Itamae.

Visit them at: http://www.itamae.se

After an intensive campaign with affiliate & search marketing, our great client Securia has found that the web is an excellent marketing channel. We have experimented with landing pages and multi-variate testing, and found interesting differences in user behavior depending on color and disposition of boxes.

Among other things, we found that in this case, more steps in the process was actually better than less steps.

We have been given extended and expanded tasks, and move forward at great speed to take these lessons learned to other products and other countries.

TAS proudly introduces our newest wonderful client – the Wyatt Group! They rock some of Sweden’s absolutely most visited websites including Bilddagboken, Lunarstorm and Tyda.

We will work with Wyatt to ensure full and complete eMetrics support to all stakeholders internally. Moving forward, we will aid them with optimizing user experience in flows and funnels throughout the web sphere.