Etikettarkiv: corporate communications
Getaway Stockholm 2010 – bra kampanj från MINI
Jag blir glad när jag ser bra virala kampanjer i form av tävlingar på internet. Denna kampanj från MINI är ett mycket bra exempel på detta. Jag tror att vi kommer få se allt fler kampanjer som aktiverar och engagerar … Läs mer
Presentation from Graphic Awards
Here’s the presentation on Marketing in Social Media Jonas held at Graphic Awards 09, arranged by Grafiskt Forum. It takes a high level approach and is aimed toards the Graphic Industry, which has had very little involvement in social media. … Läs mer
Crisis Management too close to home
Colleagues, clients and friends, these are trying times. Our dear David Thulin suddenly took ill earlier this week and is currently admitted to Karolinska Sjukhuset in Stockholm. He has undergone complex operations and is in stable condition. At this point … Läs mer
GM communication – trust & crisis
GM has long been a shining star in my world out of a communications perspective. They started (in my eyes) a newsroom trend, corporate Flickr trend, and much else. I have used them as an example in dozens of presentations. … Läs mer
Corporate Use of Social Media Newsrooms
A social media newsroom is to me not a blog platform. It is not a series of plugins, it is not rich media, it is not transparency or conversation. It is a communications revolution, it is dramatic organizational change, and … Läs mer
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