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	<title>The Amazing Society &#187; GM</title>
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		<title>GM communication &#8211; trust &amp; crisis</title>
		<link>http://theamazingsociety.com/2009/02/gm-communication-trust-crisis/</link>
		<comments>http://theamazingsociety.com/2009/02/gm-communication-trust-crisis/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:31:34 +0000</pubDate>
		<dc:creator>David Thulin</dc:creator>
				<category><![CDATA[Vardag]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[online communications]]></category>

		<guid isPermaLink="false">http://www.theamazingsociety.com/?p=174</guid>
		<description><![CDATA[GM has long been a shining star in my world out of a communications perspective. They started (in my eyes) a newsroom trend, corporate Flickr trend, and much else. I have used them as an example in dozens of presentations. &#8230; <a href="http://theamazingsociety.com/2009/02/gm-communication-trust-crisis/">Läs mer <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>GM has long been a shining star in my world out of a communications perspective. They started (in my eyes) a newsroom trend, corporate Flickr trend, and much else. I have used them as an example in dozens of presentations. I have used Starbucks as well &#8211; particularly their &#8221;Rumor Response&#8221; section of the corporate website.</p>
<p>Unfortunately, this response has been quite unresponsive lately. Dead, in another word.</p>
<p>Now I found something else great by GM, and a reason to swap all those Starbucks screen shots for yet another shameless GM plug: the GM &#8221;<a title="GM Facts and Fiction" href="http://gmfactsandfiction.com" target="_blank">Facts an Fiction</a>&#8221; section. What they are doing here is in big bold text disrupting rumors and false statements. One particularly interesting &#8221;fact&#8221; was that their main brands are actually above average in independent quality indexes. (I &#8221;knew&#8221;, along with others I&#8217;m sure, that GM created cars of inferior quality.)</p>
<p>This section seems to be quite lively, and it is highly to-the-point. Clearly, they are tired of getting the same questions by journalists, and reading the same errors in papers and blogs. Oh, how I wish others could follow.</p>
<p>And I also wish that they would have been just a tad bit braver &#8211; they should have listed the false statements as well. In red. A regular corporate communications &#8221;Mythbusters&#8221;.</p>
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