The Amazing Society » Social Media

Social Media Monetization in Niche News

Jonas Bohlin — Fri, 05 Feb 2010 10:43:41 +0000

This moring, Jonas held a presentation and participated in an interesting discussion at Medicine Today International‘s conference in Stockholm. Here’s the presentation, titled Social Media, Ways to New Readers and New Money. It starts by taking a bird eye view at social media and then dives into press and media issues.

Presentation from Graphic Awards

Jonas Bohlin — Tue, 27 Oct 2009 17:33:41 +0000

Here’s the presentation on Marketing in Social Media Jonas held at Graphic Awards 09, arranged by Grafiskt Forum. It takes a high level approach and is aimed toards the Graphic Industry, which has had very little involvement in social media. So far.

(In swedish)

Augustpriset – Our Cultural Alibi

Jonas Bohlin — Fri, 16 Oct 2009 09:17:08 +0000

Last year, we helped Svenska Förläggareföreningen (Swedish Publishers Association) to a new site. This year the turn has come to Augustpriset, their prestigious literary award.

With Augustpriset.se, we’ve started to bring SvF into the Social Media era. Instead of giving full throttle, we’ve added an unobtrusive share-bar to the site, easing them into it. For next years award, big things are on the agenda!

They’re announcing the nominees on Monday at 13:00. It’s a big deal if you’re in the publishing business, so good luck, people!

Got Social Media Policy?

Jonas Bohlin — Tue, 29 Sep 2009 09:28:04 +0000

Have you got a Social Media Policy set up in your organization? Outside of having a strategy with tangible goals regarding how you should engage in social media as an organization, you’d be well served to consider the implications of your employees’ personal engagement in social media.

Late last week, the Washing Post announced their social media policy for personal use. Over at paidContent, the memo is available in full. In my opinion, they’re stretching it, but on the other hand, they are reputable journalists.

”Personal pages online are no place for the discussion of internal newsroom issues such as sourcing, reporting of stories, decisions to publish or not to publish, personnel matters and untoward personal or professional matters involving our colleagues.”

This has me thinking of when Jan Helin, editor-in-chief of Swedish Aftonbladet, tweeted on whether or not to publish very sensitive pictures (he seems to have abandoned his twitter account since May, though).

At any rate – establish a Social Media Policy for your employees. If you want them to read and follow it, it should

Be less verbose than WaPo’s
Contain concrete real life examples of good behavior, from within your organization
Contain examples of less desirable behavior, from outside of your organization
Be realistic