This is of course right up our alley and after sketching up three different design examples Avascent decided on one and we could move on to design and strucure all the different page types within their new sites. 

In the design phase we looked first at the competition for Avascent and what they where doing. We came to the conclusion that all the competitor sites looked the same and had an old look & feel. With that fresh in mind we set off and started to look at modern pages for inspiration. One really good site for inspiration I normally go to is Web Creme among others, but if I would single out one of the best, they keep on delivering high quality.

After our search for some inspiration we started to sketch up the different design examples and they where all much more modern and 2.0-ish then the competition we looked at. We showed Avascent the sketches with the idea that it’s better to be the leader then just to follow the rest, even in B2B sites. Pretty common sense, I know but in the world of B2B that fact seems to have been forgotten sometimes. 

Visit Avascent Group at: http://www.avascent.com